Release the parking brake you didn’t even know was on.
Corporate cultures overflow with “We should …” —plans loaded with hidden guilt, obligation, and second-guessing. Those “should” phrases drain energy, dampen creativity, and keep teams stuck in compliance mode instead of possibility mode. By revealing the hidden resistance inherent in “should” statements, Amy Eliza Wong proves that replacing “should” with intentional language and focus lights a fire under innovation, accountability, and joy at work and beyond.
What if the biggest brake on your organization’s potential is a single word hiding in plain sight? Amy exposes how “should” is a symptom of pervasive unnecessary resistance, suppressing experimentation, and fueling burnout.
Through riveting stories, Amy demonstrates that deleting “should” isn’t semantic trivia; it’s a neurological upgrade.
By shifting from obligation (“I should finish this report”) to vision (“I choose to finish this report because …”), leaders trigger dopamine-rich motivation circuits that expand creative problem-solving, resilience, and greater well-being.
These micro-shifts compound like interest, snowballing into cultures where people act from purpose, not pressure; where decisions are guided by core values, not outside expectations. The result? Higher engagement, faster execution, and a workplace that feels electrifying instead of exhausting.
Becky Cantiere
Chief People Officer | SurveyMonkey
Amy helps audiences thrive by empowering them to live and lead with confidence, clarity, and purpose. Contact Amy’s team to discover how she can elevate your event.
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